Vortrag bei der REFSQ 2015 in Essen

Titel: „The Box Fight Analogy: A Blueprint for Pre-Sales Requirements Engineering Workshops

Konferenz: REFSQ 2015
Am: 23.03.2015
Um: 09.00 Uhr
Ort: ATLANTIC Congress Hotel Essen

Abstract: Requirements engineering (RE) is typically associated with the creation of a service or product. Its activities are usually not immediately considered to be part of the pre-sales phase. Yet, not only sales- but a lot of requirements engineering activities actually do occur during this phase. Besides tender processes where customers provide a detailed Request for Proposal (RfP) and a potential contractor provides the answers, there are also alternate ways for a customer seeking a solution. The purpose of pre-sales workshops is to learn more about a specific product or service and to get to know potential vendors to inform a later RfP or to directly proceed with the solution at hand. For vendors they provide a chance to attain some of the customer’s goals and business requirements to position their product in a favorable way. Staff having not only sales but RE skills are likely to be involved, since they own a large degree of product knowledge and they know how to run these workshops. The only thing they usually lack is an appropriate workshop strategy for the pre-sales phase mastering its specific challenges. This paper presents an overview of these challenges and a strategy blueprint based on analogy to a famous sports event: box fights.

Link: http://ceur-ws.org/Vol-1342/01-re4p2.pdf

Christoph Oemig

Christoph Oemig

studierte Medieninformatik mit dem Schwerpunkt Mensch-Computer Interaktion und Betriebswirtschaft in Wedel und Furtwangen. Er ist IREB Certified Professional for Requirements Engineering (CPRE), IIBA Certfied Business Analysis Professional (CBAP), UXQB Certified Professional for Usability and User Experience (CPUX) und gestaltet als Lead Business Analyst bei der Deutschen Bank die anforderungstechnischen Belange im Bereich Cash und Selbstbedienung. Er ist Mitglied der Fachgruppe Requirements Engineering der Gesellschaft für Informatik (GI) sowie des Berufsverbandes der Deutschen Usability und User Experience Professionals (German UPA) und regelmäßig Referent auf Tagungen und Konferenzen zu Themen des Requirements Engineerings, der Business Analyse sowie dem Usability Engineering.
Christoph Oemig

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