Vortrag beim 1st European Business Analysis Day in Frankfurt am Main

Titel: “You cannot not design UX: A three-step mitigation plan for BA’s

Konferenz: 1st European Business Analysis Day
Am: 18.05.2018
Um: 11.15 Uhr
Ort: Mercure Hotel Frankfurt/Eschborn Helfman Park, Germany

Programm

Programm 1st European BA Day 2018

Programm 1st European BA Day 2018 Frankfurt/Eschborn

1st BA-DAY 2018 Program (vollständig)

Abstract

Paul Watzlawick, a famous psychologist and communication theorist, once said: “You cannot not communicate!” The same accounts for a user’s experience. You cannot not design user experience (UX)! Your final product or service is always going to create one. Yet, its design either happens intentionally or by accident – with the results coming across accordingly. In many cases, especially when dedicated UX personnel is absent, business analysts (BA) happen to be the UX designer by default often without even realizing it. Their natural focus is the business need where users and their needs are not always part of the picture. The results range from tremendous amounts of user errors to users protesting or refusing to work with a newly implemented system. UX even has a perceivable Return-on-Invest (ROI) which should be part of your business case – so why not making it part of the picture?

This talk will outline a three-step plan for business analysts to make the most out of their situation as UX designer by default: the first step includes becoming aware of the BA’s impact on UX. The second seeks to control and optimize this impact while the third step focusses on delivering proof and spreading the word. While the overall goal of this approach is not for the BA to take over as UX designer, this presentation creates the vision of UX-sensitive BAs that encounter problems and needs (business and user) in very early stages and that know how to craft user experiences carefully by themselves or in a joint effort with UX specialists.

Christoph Oemig

Christoph Oemig

studierte Medieninformatik mit dem Schwerpunkt Mensch-Computer Interaktion und Betriebswirtschaft in Wedel und Furtwangen. Er ist IREB Certified Professional for Requirements Engineering (CPRE), IIBA Certfied Business Analysis Professional (CBAP), UXQB Certified Professional for Usability and User Experience (CPUX) und gestaltet als Lead Business Analyst bei der Deutschen Bank die anforderungstechnischen Belange im Bereich Cash und Selbstbedienung. Er ist Mitglied der Fachgruppe Requirements Engineering der Gesellschaft für Informatik (GI) sowie des Berufsverbandes der Deutschen Usability und User Experience Professionals (German UPA) und regelmäßig Referent auf Tagungen und Konferenzen zu Themen des Requirements Engineerings, der Business Analyse sowie dem Usability Engineering.
Christoph Oemig

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.